After a not-so-perfect (but very competitive) scramble with $100 and a couple of martinis on the line, I sat down with Josh Hansen of Hansen Surfboards.

We get into what it is really like to take over and run a legendary family business, in a post-round conversation that goes well beyond golf.

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I teed it up with Josh Hansen of Hansen Surfboards on the North Course at Omni La Costa in Carlsbad.

Between shots, we get into why surf retail is getting squeezed and what it takes to keep a legendary family business going.

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After a hot, windy scramble in Southern California (Santa Ana winds, tough lies and a short game that showed up), I sat down with Alissa Kacar, aka @newladygolfer.

She explains how she built such a loyal following by documenting every shot of her golf journey, including the ones most people would delete.

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Alissa Kacar, better known as @newladygolfer, went from teaching high school to becoming the face of a PGA Tour event.

We went inside the ropes to see how she built that reinvention over seven years, and what it says about where attention and money in golf are heading.

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We recap a private nine-hole round on a closed course, with a few robots quietly working in the background.

The post-round hang turns into rapid-fire takes: GOAT debates, a dream foursome with Scottie Scheffler and Tiger Woods, and whether autonomous carts are where the game is headed. Walk or ride? Music or silence? Early tee times or sunset shadows? We settle all of it.

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We went to The Santaluz Club to see whether autonomous mowers are ready to take over maintenance across the 20,000-course golf industry.

Having helped build autonomous robots at Brain Corp, I wanted to see whether the payback math actually works on a real course.

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After a scramble round in Las Vegas, we put our guests in the hot seat with rapid-fire questions on golf, business, money and life.

The post-round banter turns into a real conversation about how relationships get built on the course, why deals get done between shots and why the fairway might be the most honest boardroom there is.

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I played Southern Highlands in Las Vegas with Mitch Britten, CEO of Thrive Cannabis.

He tried to pay a $2.3 million tax bill in cash, and the IRS turned him away. That one story says a lot about how strange the economics of legal cannabis still are.

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Pete Katkov, Mitch Mammini and Orlando Quevas join me for 18 holes of competitive golf and candid talk about entrepreneurship, financial literacy, insurance and AI.

Along the way, we get a rare look inside a $1.7 trillion retirement business.

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In part two of our round at Sage Valley, Kevin Kisner explains why so many players took the LIV money.

He also explains why he now tracks NBC's TV ratings the way he used to track the world rankings. The scoreboard in pro golf is changing, and the money is following it.

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I walked Sage Valley with four-time PGA Tour winner Kevin Kisner to talk about the business side of the Tour.

Only about 30% of tour winnings actually make it home. Kevin breaks down where the rest goes and what it takes to run a pro career like a business.

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In the first episode of Market Swings, Korn Ferry Tour player Dylan Menante walks through what it really costs to chase a PGA Tour card.

Six figures in earnings sounds great until you add up what it costs to play. It is a candid look at professional golf as a small business.

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