A few years back I wrote about why the Chargers of Los Angeles will not work. While the football has been pretty good. Ok, the Fantasy Football has been really good. I’m taking a short-term victory lap as the Chargers are expected to lose more money than originally forecast.

But just so folks out there don’t think I’m just a hater, I’m going to tell you why Austin FC will work.

  1. Austin has excellent soccer demographics
  2. It’s the city’s first professional sports team.
  3. The city’s influx of coastal migrants has it clamoring for professional relevance.
  4. SXSW, ACL are just previews for what home games can look like.

I’ll dig into each of these factors and add to them over time.